Our Story

FE was created for and inspired by the spirit of hockey fans. The FE brand is named after iron on the periodic table.

Symbolizing the strength and versatility of iron, FE products are created from high-quality, 100% recycled performance fabrics. FE is crafted with the fans in mind to make you feel not just part of the team, but part of your city. It's not just a brand, it's a lifestyle.

The Partnership

Welcome to the heart of ice hockey fashion – where your NHL devotion meets premium apparel. At FE, we've partnered with the NHL to bring you an unparalleled collection of clothing that unites the spirit of the game with cutting-edge design. With official merchandise status for all 32 NHL teams, we're your go-to source for authentic, high-quality fan gear.

At FE, we're driven by a shared passion for hockey and style. We believe that being a fan isn't just about watching games; it's about embracing your team's spirit in everyday life. That's why we've crafted a range of clothing that celebrates the essence of the NHL, whether you're in the stands, at home, or on the go.

Why FE?

  • Our Collection: Elevate Your Fanhood

    From cozy crew hoodies that keep you warm during game nights to lace-up hoodies that add a touch of vintage charm with uniquely designed hoods to go with any look, we've got your fan attire needs covered.

    Our reversible bomber jackets, reversible vests, and reversible parka jackets blend NHL history with contemporary style, making them perfect for any occasion. And for those who prefer a classic coaching look, our coach's jackets will complete your ensemble.

  • Quality Meets Passion: Why Choose Us?

    As an Officially Licensed Product of the NHL, our partnership means we're committed to delivering premium quality and designs that stand out. Our clothing is crafted from top-notch materials that ensure comfort, durability, and a sleek fit. Every stitch, logo, and detail reflects our dedication to producing NHL-inspired fashion that truly resonates with fans. Our digital prints throughout our designs elevate every look and make it more than just sports clothing - it's a lifestyle brand with the fan at the core of every design.

  • Your Team: Pride in Your City

    No matter which NHL team you root for, we've got you covered. Our extensive range of officially licensed team apparel allows you to showcase your allegiance to your team and your city with pride. Whether you're a die-hard supporter of the Original Six or one of the latest franchises, we have the perfect attire to express your team spirit. Our collection allows you to carry that city pride with you wherever you go, whether its through maps of your team's city or a digital print embracing the city heritage - our attention to detail is what makes FE the brand for you and your team.

  • Join the FE Community: Are you #FETough ?

    Are you ready to embrace your passion for the NHL in style? Join our ever-growing community of devoted fans who appreciate both the artistry of the game and the artistry of fashion. At FE, we're more than a clothing line – we're a connection between fans and the teams they love.

    FE is here to redefine the way you show your NHL team pride. Our clothing goes beyond the game, seamlessly integrating your love for hockey into your daily life. Celebrate your team with class and make a statement like never before.

Our Sustainable Efforts & Strategy

We are aware that the fashion industry has its inevitable issues in regards to the impact it has on the environment and are committed to implementing policies to reduce the harm.

100% Recycled Fabrics

Our complete collection for FE is made from 100% recycled fabrics. Every style for every team - we are proud of this achievement and will look to roll this process across all our other brands.

Solar Powered Mill

Our fabric mill is powered by a hybrid energy system of 1,550 solar panels. Located in Weihai, a coastal city known for its blue skies and low cloud coverage, these newly installed solar panels harness the sun’s energy and fully power our mill when the sun is shining. The infrastructure is designed to capture maximum sunlight to harness into an energy source. With power shortages faced throughout China, this hybrid system provides a clean and reliable energy source for the mill to operate. The energy sourced from our solar panel fields will lead to annual green effects that minimize our impact on the planet.

Wrap Certified

Our cut–and–sew factories have held a Gold certification from the Worldwide Responsible Accreditation Production agency. Gold WRAP certification is awarded to facilities that demonstrate full compliance with accepted international workplace standards, local laws and workplace regulations

Upcoming Projects

We are looking into updating our return policies and packaging practices to reduce our carbon footprint further - watch this space.

Find out more about our sustainablilty strategy here.